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Announcement
date January 15, 2010
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Last
update: Friday, January 15, 2010
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One day
workshop on Managing new product development
New
product development and introduction is a lifeline of
a business. If a business doesn't introduce new
products regularly, its long time survival is at
stake. Many people think that only R&D is
responsible for new product development. Nothing is
more farther from the truth. Every key person in the
company from the CEO has to be involved.
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- Introduction
- Opportunity
analysis - Scanning, Positioning and Analyzing
- Idea generation
and Creativity
- Iterative design
cycles
- Business Constraints
Analysis
- Testing customer
and market needs for the proposed product
- New Product
development process
- Developing
alternative product concepts
- Final selection of
most optimum product
- Conclusion
All our
workshops are highly interactive and will demand a
high degree of participation from the participants.
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- This program is
designed for entrepreneurs, small business
owners and managers at HOD level involved in
holistic and strategic corporate development.
- Persons in new
product development functions like Strategic
Planning, R&D,
Marketing, Production and Design will find it
highly useful to widen their perspectives.
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The program
covers advanced concepts. Hence a high degree
of maturity, conceptual clarity in basics of
the subject and suitable work experience in
respective fields, is desired in participants for
effective learning.
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This workshop
will provide a holistic and structured approach to new product
development in organizations. In this intensive 8
hour session all conceptual areas of new product
development is covered. Since only 1 new product out
of 20 is a success, not having conceptual clarity can
be disastrous for organizations.
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Conductor of
the Workshop
The program is
designed and conducted by Mr. Madhavan Gopalachary. To know more about
him and his background, please visit the page at http://mmgindia.com/mtg.html
Other
Details:
All our external
programs can also be done as in-house programs, if you have
more than 5 participants. We need a hall with suitable seating
capacity, Computer, LCD projector with Screen,
Whiteboard/Blackboard, Marker Pens/Chalks, Flip Charts and
Photo-Copying facility. For other commercial terms of offer,
please get in
touch with us by clicking on the link.
©
Copyright. www.mmgindia.com.
January, 2010
. All rights reserved
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