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Web Site Launch Date: June 29, 2008

Last update: Friday, January 08, 2010

Introduction to MMG Brands

MMG Brands is a unit of MMG. MMG Brands will focus on offering clients evaluate their brands, reposition them and maximize their perceived value. Brands are intangible. Brand Perceptions are very important. Brand Values are basically goodwill. We, however, do not believe in placing brand valuations in the balance sheet, but that does not mean it does not exist. 

Our services will consist of:

  1. Brand Evaluation

  1. Brand Research

  2. Brand Valuation

  3. Brand Tracking

  1. Brand decision Support

  1. Marketing Allocation

  2. Brand Extensions

  3. Brand Portfolio Strategy - This will cover Corporate as well as Product Brands, if they are different. 

  1. Brand Transactions

  1. Due Diligence of Brand

  2. Licensing of Brand, if applicable

  3. We do not believe in Balance sheet inclusion of brand valuations and hence this is not covered by us in keeping with our policy of not handling the financial aspects of any business. We recommend that this is done by a third party to avoid conflict of interests. 

  4. Such clients will be given a license to claim that they are an approved MMG Brand after completion in three years time, if they meet the acid test. Thereafter, a license fee will be applicable on a yearly basis for renewal after brand audit by us. 

Before starting the work, we will look at the organization holistically and conduct a strategic planning workshop company wide and finalize the future strategy to be adopted. We will invite the ad agency of the client to provide their inputs. We will interact with the ad agency and brief them. 

We will request an independent financial audit from a third party, other than the statutory auditor and identified jointly, to give us a fair valuation of the brand or goodwill, as well as the balance sheets for three years including the latest before commencing our work on the brand/s to develop it/them. This cost will have to be borne by the client and their report will be confidential and its knowledge will be restricted to the client and MMG Brands only. The same party can evaluate the progress at the end of each year. For more details contact us by e-mail at: ipr@mmgindia.com.

Other Contact Details:

Phone numbers: 91-44-2244 0127 & 91-44-2255 4062; 

Fax on demand: 91-44-2434 8172 - Please ask for the fax tone during office hours. India is ahead of GMT by 5.30 hours.

Registrars to MMG Brands: Go Daddy.Com, Scottsdale, Arizona, USA

Hosts to MMG Brands: www.mmguniversal.com 

Information & Public Relations - MMG Brands - www.mmgbrands.info 

© Copyright. MMG Brands, A unit of MMG - www.mmgindia.com. January, 2010 . All rights reserved

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