Introduction
to MMG Brands
MMG Brands is a unit of
MMG. MMG Brands will focus on offering clients evaluate their
brands, reposition them and maximize their perceived value.
Brands are intangible. Brand Perceptions are very important.
Brand Values are basically goodwill. We, however, do not
believe in placing brand valuations in the balance sheet, but
that does not mean it does not exist.
Our services will consist
of:
-
Brand Evaluation
-
Brand Research
-
Brand Valuation
-
Brand Tracking
-
Brand decision
Support
-
Marketing
Allocation
-
Brand Extensions
-
Brand Portfolio
Strategy - This will cover Corporate as well as Product
Brands, if they are different.
-
Brand Transactions
-
Due Diligence of
Brand
-
Licensing of Brand,
if applicable
-
We do not believe
in Balance sheet inclusion of brand valuations and hence
this is not covered by us in keeping with our policy of
not handling the financial aspects of any business. We
recommend that this is done by a third party to avoid
conflict of interests.
-
Such clients will
be given a license to claim that they are an approved
MMG Brand after completion in three years time, if they
meet the acid test. Thereafter, a license fee will be
applicable on a yearly basis for renewal after brand
audit by us.
Before starting the work,
we will look at the organization holistically and conduct a
strategic planning workshop company wide and finalize the
future strategy to be adopted. We will invite the ad agency of
the client to provide their inputs. We will interact with the
ad agency and brief them.
We will request an
independent financial audit from a third party, other than the
statutory auditor and identified jointly, to give us a fair
valuation of the brand or goodwill, as well as the balance
sheets for three years including the latest before commencing
our work on the brand/s to develop it/them. This cost will
have to be borne by the client and their report will be
confidential and its knowledge will be restricted to the
client and MMG Brands only. The same party can evaluate the
progress at the end of each year. For more details contact us
by e-mail at: ipr@mmgindia.com.
Other Contact Details:
Phone numbers: 91-44-2244
0127 & 91-44-2255 4062;
Fax on demand: 91-44-2434
8172 - Please ask for the fax tone during office hours. India
is ahead of GMT by 5.30 hours.
Registrars to MMG
Brands: Go Daddy.Com, Scottsdale, Arizona, USA
Hosts to MMG Brands: www.mmguniversal.com
Information & Public
Relations - MMG Brands - www.mmgbrands.info
©
Copyright. MMG Brands, A unit of MMG - www.mmgindia.com.
January, 2010
. All rights reserved
