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First published on February 18, 2010

Last update: Wednesday, March 17, 2010

Feedback of Executive MBA students on Cross Cultural Marketing Program

Our Madhavan Gopalachary, takes various classes for MBA students. He just completed an advanced course on Cross Cultural Marketing for the Executive MBA students of International Institute of Planning and Management at Chennai, TN, India. The feedback of students is reproduced below. The comments are reproduced verbatim, but put through spell and grammar check. Salutations and personal comments are omitted.

Sharath Krishnan

This trimester although the content/course-ware was vast and the time frame being limited you managed to pull through. As per my observation your way of sharing knowledge was pretty much through interactions and sharing personnel experiences, which was great since you kept everyone engaged moreover, you did justice to your job my completing on time. As usual you had included lots of example to give us a complete understanding of the subject, on the whole I am extremely satisfied and honored to be one of your student.
R Prabhu

First of all hats off to you for being active and punctual in the class. For me punctuality is an aspiration. First I should learn this good quality from you rather than the subject. 
I found the lecture material given by you is more helpful.
I was quite comfortable with your pace.
The aims and objectives of the course were successfully achieved by your live examples (within the time span)
I was happy with the overall structure of the course.
I gained a great deal of knowledge from this course.
There was a good balance between activities (discussion, class, assignment & debate)
Overall I'm very much satisfied in your flow of language and concepts.
B Gokula Krishnan

I enjoyed the sessions of Cross cultural marketing. The discussions which we had at last class was quite interesting to listen the thoughts of each and ever one about their view on Globalization. The way in which you summarized the entire discussions was also useful to know the pulp of the topic .
Sathishkumar Sukumaran

The best think about your training is the effort you take in preparing for presentation. Cross cultural issues by analyzing global cases is great. Discussion about current cross cultural issues kept us updated. The effort you took for discussion on globalization made me look globalization in a different perspective.
Gururajan Venkataramani

I was awaiting for this subject to commence as I faced practical difficulties when I was working with respect to cross cultural marketing.

I had some expectations to this subject and I am happy to say that you have exceeded my expectations.

All the practical experience that you shared will surely be very valuable for me.

Taking a Scenario and relating it with various cultures at the same time was one of the very unique feature that you provided to us.

All your Practical examples with respect to U.S., U.K. and African nations market was great.

As I was working with U.S. clients in my previous job I was able to relate whatever you shared with me with respect to U.S. culture.

Gained knowledge on how to approach different cultural people from your practical experience.

Overall at the end of the Course I have learned what I wanted to and will explore more on the subject in my future assignments.
S Parthiben

  • A new subject to me, which I felt difficult at start , but later found it interesting
  • Examples of African Culture given by you were really useful
  • Got to know about doing business across cultures
  • I will definitely use your notes and guidelines when it comes to handling cross cultural teams
  • Could have shown some corporate videos on cross cultural teams
  • Because those will help us to gain  more insight about organizations having cross cultural teams
  • Course content and teaching was amazing as usual
  • Gained extensive information on globalization and your support made me to come out with an article on financial liberalization
  • Overall , excellent
S Hari Hara Subramanyam

  1. Professional and practical approach
  2. Punctuality
  3. Quoting current examples
  4. Comprehensive notes
  5. Great exposure to global markets
Negatives: Not much
  1. Style of delivery could be improved
  2. Sessions could be more interactive, giving opportunities to people to share their own experiences in their industries
  3. I'm not really sure but sometimes, in some cases/situations your personal experiences could be avoided
Ambika Ravindran

Who took the Cross Cultural Marketing class was that made all the difference. With your experience having lived outside the country made us see things from a different perspective. As for the syllabus, no complaints. 
Kavita Wilson

I always love to attend your sessions, the reason for this is that you make the subject very interesting by relating it to the live examples. I have learnt a lot from your class. The classes of cross cultural marketing were very interesting. 

I got to know a lot of things relating to the subject which I would have otherwise not known.
you have got a very good power to attract people to your class by giving lively examples. You also helped me to understand the subject well by making it simple.

I would request you to keep the same spirit for any class that you take.

Feedback to students from Madhavan Gopalachary
Thank you all for your feedback. Executive MBA students must realize that the classes are not held in a corporate environment. These sessions are not MDPs. Corporate videos are expensive and who will bear the costs? It is a typical class room environment and time constraint is very high to complete the course. The time allotted to complete the course is 20 hours. The sessions are made interactive in the class rooms to the extent possible and we had a presentation by all on the Globalization debate. Lastly, people must understand that this was the first such program and further improvements are always possible. It is not possible to satisfy everybody. When you try to do that, you end up satisfying nobody. I take this opportunity to wish the best of luck to everybody. 

Released by MMG Communications Team

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